Field notes
The blog openswith the first release.
Until then, here's what we're thinking about. Working notes from the team building Torch Compass, written by humans on the roster.
On the desk
Five pieces in motion. The list is the same one we use internally, so it updates as drafts land.
What a GEO audit actually looks at
The structural signals that decide whether ChatGPT and Claude will cite your site. Titles, headings, JSON-LD, and the parts most audit tools skip.
Scheduled for the first releaseWhy every output gets signed
The signature convention is a product decision, not a flourish. A working note on why we put the agent's name at the bottom of everything it writes.
DraftingAgainst the dashboard
A short argument for prose over charts when the thing you're trying to communicate is a specific fix on a specific page.
In progressA brief is the smallest unit of context
How we structured the onboarding brief so every agent on the roster reads the same source of truth, and what we learned rewriting it three times.
DraftingThe first thing we shipped, and the first thing we cut
A working log of the SEO / GEO Auditor build. What survived the first week with customers, and what quietly left the codebase.
In progress
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